John Hodgmania

John Hodgman, in between being the "PC" in those Apple ads and his work on The Daily Show, is promoting the paperback of his book The Areas of My Expertise, which book I would probably praise, had I read it. To this end, Hodgman has put this video up on Amazon, which is damn funny, and created this magazine ad, which is a parody of this obscure George Plimpton ad for Itellivision from the 80's. The original ad, the fact of the parody and the parody itself are all three quite funny. A little less funny, but more poignant, is this address that Hodgman gave to a literary reading just after 9/11, published on McSweeney's in honor of the fifth anniversary last week.

Bonus: Also from McSweeney's, the somewhat surreal new Mac ad ideas. (Remember, John Hodgman is the "PC Guy.")